![]() ![]() The Stars quadrant is where you find your customers and potential customers. They are the companies that can be acquired for their cash flow, brands, or assets. These companies are not necessarily growing fast or aggressively but are stable and profitable. It includes companies with a critical mass of assets, customers, and employees but does not have a competitive advantage. The Stars quadrant is the most complex of the four quadrants. ![]() It is divided into four quadrants based on the rate of growth and the market share of the product or service. The BCG Matrix is a tool used to help businesses decide which products and services to focus on. What are the four quadrants of the BCG Matrix? The BCG Matrix is a valuable tool because it helps businesses to see where they concern their competitors. The first quadrant consists of businesses that have high market share and low growth, the second quadrant consists of companies that have low market share and high growth, the third quadrant consists of businesses that have increased market share and high growth, and the fourth quadrant consists of the companies that have low market share and low growth. There are four quadrants in the BCG Matrix. The horizontal axis measures market share, and the vertical axis measures growth. It is a two-by-two matrix that plots businesses according to their market share and growth rate. The BCG Matrix is a tool businesses use to help them make strategic decisions. ![]()
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